The Growing Impact of Internet and Social Media in Africa
Africa is a continent with rich natural resources which attracts a lot of investment from both western and eastern governments and companies. Amongst these the Chinese are now one of the biggest investors in Africa investing billions in copper, agriculture and other resources undeniably becoming (in the eyes of western governments) a force to be reckoned with.
This has brought vast technological advancement to the continent of Africa amongst these the use of mobile phones and internet is much more enormous than many would anticipate. With more than 400 million mobile phone subscribers in Africa alone and over 139 million internet users according to internetwordstats.com, there is great potential for companies to reach large audiences and conduct business within countries such as Kenya, South Africa, Ghana, Nigeria, Egypt all with natural resources ranging from cocoa to gold providing huge opportunities for businesses to penetrate the African market.