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Bart

In 140 Characters and Less, Yet Expanding

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on Saturday, 28 January 2012 in Translation Blog

By the Power of Twitter

Gone are the days when everything had to be in English. The powerful micro-blogging site, Twitter announced on Wednesday that it had added right-to-left languages namely, Arabic, Farsi, Hebrew and Urdu to its Translation Center. These languages will be available on Twitter.com in Spring this year. With volunteers exceeding 400,000 around the world, Twitter’s translation center aids in making Twitter comprehensible to the masses.

With the addition of these 4 languages, the total number of available languages on Twitter equals 22.  Other foreign languages added by Twitter are Japanese, Spanish, French, Russian, Turkish, Dutch, Indonesian, Chinese, Hindi, Filipino and Malay amongst others.

Tags: translation agencies, international marketing, expanding business, cross-culture marketing, professional translation agency, strong bond with customers, international market
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Bart

Lost in Translation

Posted by Bart
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on Saturday, 17 December 2011 in Translation Blog

Cross-cultural Marketing Blunders

If you’re thinking of expanding your business and tapping into International markets, it is important that you hire the services of a translation agency. There have been numerous instances of renowned brands investing huge sums of money globally, without realizing that the message being conveyed could be interpreted incorrectly or may be perceived wrongly in another country. Let’s take a look at the top 5 biggest cross-cultural marketing blunders by world famous brands:

Pepsi: The literal translation of Pepsi’s slogan “Come Alive with the Pepsi Generation” got interpreted as “Pepsi will bring your ancestors from the dead” in Taiwan.

Chevrolet: When the Chevy Nova car was launched in Latin America, Chevrolet experienced a massive drop in sales in that market. The word “no va” means “it doesn’t go” in Spanish, when clearly Chevrolet wanted Chevy Nova to “go” always.

Tags: cross-culture marketing, expanding business, professional translation agency, international market, international marketing, translation agencies
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