Is Facebook Manipulating Us?
Facebook: Economical Or Social Media?
“There is a real tension between making a lot of money out of this site and making it a really cool site that users want to use”, said Jason Jenkins, editor of tech website CNET UK. This social networking giant will begin selling on the stock exchange next week. It seems that, behind the social media where people are exchanging pictures of their last party, chatting about the last movie they watched or keeping in touch with friends they met on holiday, a sizeable economic incentive is hidden.
In fact, Facebook shares will be on sale to the public from the 20th May 2012. There is here a contradiction between on one hand, trading on the Nasdaq Stock Market under the Facebook ticker to get as much money as possible, and on the other hand, “accomplishing a social mission” as chief executive officer Mark Zuckerberg said.
More than 420 million shares will be available on the market (which would worth be about $10 billion in total) for people who would like to have some market shares within the multinational company of Facebook.Let’s face the truth; only rich people will be able to be part of it, such as:
- Shareholders within the company itself.
- Established investors with shares in large banks/companies.
- The public. An interesting fact is that Bono’s (U2 singer) private firm bought a 1.5% stake in FB in 2009, meaning he could potentially earn up to £900 million in time. If this happens, Bono would be the richest rock star in the world.
Will this economical aspect have an impact on the day-to-day life of a Facebook user? It would attract more and more investors and so, the user would have to face invasive advertising while chatting on a “social” media site. Indeed, having 900 million users on the site makes the Facebook website one of the best spots ever to advertise. Talking about FB statistics, here are a few other interesting numbers according to the daily newspaper Metro:
- 1.3 billion visits a month from British users
- 300 million hours are spent on Facebook in Britain each month
- Available in more than 70 languages, thanks to Spanish, German, French and Turkish language translation among other languages.
- 526 million active users per day
Let’s be aware that Facebook is not only a platform where you can have friends with whom you can share ideas and memories, but the site in many respects also turns the user into a customer. Indeed, what else is better for a commercial business than advertising directly in their users’ base?