By the Power of Twitter

Gone are the days when everything had to be in English. The powerful micro-blogging site, Twitter announced on Wednesday that it had added right-to-left languages namely, Arabic, Farsi, Hebrew and Urdu to its Translation Center. These languages will be available on Twitter.com in Spring this year. With volunteers exceeding 400,000 around the world, Twitter’s translation center aids in making Twitter comprehensible to the masses.

With the addition of these 4 languages, the total number of available languages on Twitter equals 22.  Other foreign languages added by Twitter are Japanese, Spanish, French, Russian, Turkish, Dutch, Indonesian, Chinese, Hindi, Filipino and Malay amongst others.

What does this mean for businesses? Increased customer engagement in the following 3 ways:

1. Brand Monitoring: How is my brand perceived by customers in international markets with different languages
2. Product Promotions: Actively and easily promoting products or services to followers in globalized environments who understand languages other than English
3. Service Recovery: Improvement in customer experiences

Hence, once you have acquired the services of a professional translation agency and expanded your business internationally, the next step is to focus your efforts on social networking websites like Twitter, which offer localized incentives for your brands and help in acquiring and retaining customers easily.

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